I turn complex products into customers who adopt, stay, and expand.

What I bring to a team that helps customers win with hard technology

Natural curiosity, fast fluency in new domains

Four industries in thirteen years – fluent in each customer’s world, fast.

A translator between the customer and the product

I scope ambiguous problems into clear requirements, then turn them into solutions non-technical teams actually adopt – in English or Mandarin.

End-to-end ownership

Give me a problem and I own it end to end – to adoption, expansion, and the number I’m accountable for.

I’ve owned P&L to profitability across five Asian markets.

Order out of complexity

I get people and systems pulling toward one outcome – and turn what works into repeatable playbooks.

Delivered on time.

And I’m already living in these tools. I learn by using AI on real work – the same seat your customers sit in.

“High complexity, many stakeholders across time zones – she handled it flawlessly, at a very high level. Sharp, thorough and reliable.”
Etienne CosnefroyBusiness Transformation, Apple · worked with Zing at PwC

Where it comes from

Careers are supposed to be ladders. Mine’s a non-linear path.

Four chapters, one theme: when the learning stopped, I moved closer to the action.

Chapter 1 · 2013–2016

Consulting

PwC Southeast Asia

“I wanted to know what makes businesses tick, so I started where I could see ten industries at once.”

Learn how businesses succeed

ClientsP&G · Pfizer · Estée Lauder · British Council · Babcock & Wilcox · Crystal Jade

  • Operating model New global commercial operating structure for a pharma giant, including the legal-entity restructuring and ERP deployment it required. 3 countriesOn time & budget+7 markets
  • Customer experience Customer-experience and competitor research for a prestige skincare brand across China and Japan, turned into recommendations for senior leadership.
  • Voice of Customer A five-year omnichannel strategy for a global beauty group, built from Voice-of-Customer research with 70 participants.

Chapter 2 · 2016–2019

Logistics

Lazada e-Logistics

“I was consulting on fulfilment without ever having stood in a warehouse. So I went and stood in one.”

Zing picking stock on a Lazada fulfilment warehouse floor
Trying my hand at picking
Zing in the Lazada e-Logistics system cutover war-room
System cutover war-room

Stop advising, start operating

  • Launch Next-day delivery service, from front-end experience to operational process design and implementation, lifting customer NPS. Under 2 months95%+ on time
  • Transformation Logistics systems and infrastructure for seamless cross-border e-commerce – from requirements gathering and change management through roll-out, including the SOPs that kept teams running them consistently, with zero major launch issues. 1.5 years60-person team
  • Cross-region enablement A first for Alibaba – within that transformation, the first time its China-built warehouse software went international, with me the bridge between product managers in China and operators across Southeast Asia.

Chapter 3 · 2019–2021

E-commerce

LazadaAlibaba

“Logistics taught me efficiency. I wanted to learn growth, so when the opportunity came, I put up my hand.”

Zing receiving the LION Employee of the Month award at Lazada
Employee of the Month
The Lazada 11.11 peak-sale war-room
11.11 peak-sale war-room

From saving costs to growing brands

Brand partnersPepsiCo · GSK · Becton Dickinson · Coty · Dexcom · MyProtein · Vitabiotics · TWG Tea

  • Account growth Managed 15 strategic brand accounts, growing them through GTM planning, digital adoption and data-driven optimisation.60%+ YoY revenue2x+ GMV
  • Strategic accounts Lazada’s first Global Strategic Key Account program – Designed the framework governing give-and-take with top brand partners, and built the analytics and dashboards behind it. 19 brand groups3.5x investment
  • Adoption at scale Business Advisor Enterprise, a regional sales, marketing and customer insights portal for brand partners and sellers – a one-to-many program I took from requirements gathering through roll-out, onboarding and activation. 400+ monthly active usersIn 5 months

Chapter 4 · 2022–present

MedTech

embecta

“When the platform had taught me what it could, I left to build from scratch, in one of the most regulated industries there is.”

Zing on a field visit in India
Field visit, India
Zing with the embecta team and hospital clinicians on a masked, COVID-era field visit in the Philippines
Field visit, Philippines

Launch from zero, somewhere hard

  • 0→1 market launch Five markets from zero – B2B and B2C e-commerce across Korea, the Philippines, Malaysia, Singapore and India, owning the customer experience and care, and aligning functions from marketing to legal and regulatory. The build earned the CEO’s Living Our Values Award. Past US$1m100% team retention
  • P&L & growth Owned the regional e-commerce P&L, strategy and long-range plan, growing it through data-driven optimisation. Profitable in 3 years40% repeat purchase
  • AI prototype WhatsApp-based patient-engagement tool for India, built with healthcare startup BotMD. LLM-powered chatEducation at scaleAutomated nudges

Now

AI

The chapter being written

“The more I learn about and use AI, the more it looks like the revolution I have already lived through once. This time I want in early, hands dirty.”

Get closer to the revolution

  • Agentic AI A daily job-search agent, built with Claude – it scans new roles and scores them against my criteria.
  • Hands-on with Claude This site itself, designed in conversation with Claude – one of the AI tools I now use every day.

Across the chapters, one verdict

Managers and colleagues across PwC and Lazada – in their own words on LinkedIn, years apart.

“Extremely result oriented while being data driven is the phrase that comes to mind when I think about Zing. She is an asset to any team.”

Pierre BeckersGroup EVP, Regional Commercial, Lazada · formerly Zing’s manager

“She did an excellent job managing complex cross-functional projects. I would love the opportunity to work with Zing again.”

Ming S. KwanVenture capital investor · formerly Zing’s manager at Lazada

“A great team player with strong communication skills and a great ability to manage and synthesize business complexity.”

Juan Pavez SpencerCOO · formerly Zing’s manager at Lazada e-Logistics

“Extremely hard working, thorough, and credible with senior management and stakeholders. A passion that shows in her proactive, can-do attitude.”

Radhika NayakVP, Vitrolife Group · worked with Zing at PwC

“High complexity, many stakeholders across time zones – she handled it flawlessly, at a very high level. Sharp, thorough and reliable.”

Etienne CosnefroyBusiness Transformation, Apple · worked with Zing at PwC

Now: helping people put AI to work – responsibly

I watched one technology rewrite how Southeast Asia buys and sells, and spent five years translating it into value for both consumers and sellers. During COVID-19, I saw it become a lifeline for millions.

AI is that shift again, with far more at stake. It matters who builds it, and how.

This is not a spectator’s interest. Helping people make sense of powerful technology, and being honest about what it can and cannot do, is what I have done for thirteen years. I want to do it where that work matters most.

I’m looking for a Customer Success or customer-facing role at an AI company – across adoption, enablement and AI transformation. Based in Singapore, open to relocation.

Let’s talk Download CV

Bachelor of Business Administration (Honours), National University of Singapore
Certifications: Anthropic AI Fluency · Google Generative AI Fundamentals

Zing Wong, laughing